In the next in our blog series outlining how different business departments can benefit by using SigningHub, we discuss how electronic signatures can increase marketing team productivity.
Now more than ever, marketing teams must remain creative, productive and focused on customers. It’s important they are not slowed down by clunky internal processes or chasing senior managers for approvals.
Along with campaign development, website management, and content creation, most marketing departments maintain a company’s customer database, track and nurture sales leads, and monitor social media.
To complete projects, they are responsible for ensuring buy-in from other departments and stakeholders within the organisation. This often entails printing out documents for marking up, editing and approval.
How does an eSignature benefit marketing?
It’s no longer necessary to go through this laborious manual process. A service like SigningHub brings speed and efficiency to all marketing functions, empowering the entire marketing team.
The main benefits are:
- Clear visibility of document status
- Including the stages of approval already reached and the next steps
- Access to notes and amendments that may affect the next validation stage
- Automated alerts for those left to sign to help ensure projects are completed within set timeframes
Marketing departments working with third parties can also share administrative tasks through solutions like SharePoint. This is just one of the applications SigningHub integrates with.
According to research published earlier this year, 83% of Europeans still feel the paperless office is unrealistic. This is partly due to the perceived necessity for a manual signature.
A solution like SigningHub offers the advantage of reducing the cost of printing and scanning documents with every revision. It also offers full support for all electronic signature types, including standard electornic signatures, Advanced eSignatures and Qualified eSignatures meeting EU eIDAS regulations
OgilvyOne dnx’s Head of Digital Projects said:
“SigningHub is absolutely integral for quickly receiving acceptance from clients and moving projects forward at critical stages. It is also extremely intuitive to use and I would have no hesitations suggesting this platform to any Project Manager.”
SigningHub helps marketing executives keep document workflow going while on the move. It’s available as a mobile app, so users can review and securely sign documents anywhere, anytime, from any device.
Finally, while compliance and legal issues are not mission-critical for marketing departments, contracts undoubtedly need signing. SigningHub supports long-term digital signatures to ensure documents cannot be tampered with and are valid long into the future.
See how SigningHub helps other departments such as finance and sales.
